Desperados Playable Bottle

Turning the bottle into a banger. Desperados’ brand platform is all about music and experimentation. So we created Desperados Play, a first-of-its-kind music experiment, giving drinkers the chance to mix a track with friends simply by scanning a bottle.

ROLE: Design Lead
AGENCY: Iris
CLIENT: Desperados

Case Study

RESULTS = 31,000 unique users | 49% conversion rate | 3m 5s dwell time

Labels & Packaging

In the limited-edition packs, each bottle had a unique sound: bass, drums, rhythm, SFX, synth, and vocals. The labels featured distinctive designs, containing a scannable QR code, allowing users to mix tracks with friends.

Mixer Interface

We partnered with Media.Monks to develop the interactive platform after conceptualising the idea and setting look and feel. Each bottle linked to its own set of unique controls, enabling users to seamlessly mix their stem within the track.