Desperados Playable Bottle
Turning the bottle into a banger. Desperados’ brand platform is all about music and experimentation. So we created Desperados Play, a first-of-its-kind music experiment, giving drinkers the chance to mix a track with friends simply by scanning a bottle.
ROLE: Design Lead
AGENCY: Iris
CLIENT: Desperados
Case Study
RESULTS = 31,000 unique users | 49% conversion rate | 3m 5s dwell time
Labels & Packaging
In the limited-edition packs, each bottle had a unique sound: bass, drums, rhythm, SFX, synth, and vocals. The labels featured distinctive designs, containing a scannable QR code, allowing users to mix tracks with friends.
Mixer Interface
We partnered with Media.Monks to develop the interactive platform after conceptualising the idea and setting look and feel. Each bottle linked to its own set of unique controls, enabling users to seamlessly mix their stem within the track.
Team
Creative Director: Rachna Dhall
Copywriter: Mark Walter
Art Director: Delia Mennell
Producer: Jess Reynolds
Project Management: Faye Tuckley
Production Partner: Media.Monks
Selected Works
Bloem & MoiBrand Identity
Mobilise Campfire RolloutSocial Campaign
adidas Terra LoveDigital Campaign
For the Mountains FW21Campaign
Forum SS22Digital Campaign
Desperados PlayCampaign
Heineken Modular DisplayProduct Design
OK GoogleProduct Launch Event
