adidas Forum SS22

FORUM has made a big return in the last couple of years. For SS22 adidas wanted to reaffirm Forum’s heritage and legacy within basketball culture. We set out to celebrate the rich and unique culture at the heart of every city’s local basketball scene.

In this campaign we explore the culture at the heart of basketball communities in each of our key cities. Our hoopers share insights into what makes their local scene unique, as well as the passion for the game that brings them together.

ROLE: Art Director
AGENCY: Studio A
CLIENT: adidas Basketball

Paris & London

Two cities, two different takes on what basketball means and represents. Seen through the eyes of a local community and team in each city. These are their stories.

PARIS BASKETBALL

HACKNEY REBELS

It was a priority that the content was produced as authentically as possible, so we looked for collaborators within the basketball community who understood the culture.

Lydia Garnett, London director, and PC Williams, stylist, both play for Hackney Rebels.

The campaign was shared globally across adidas.com and on the app, as well as the global and local basketball social accounts. It included three films in addition to on-location photography and product photography.

Graphics & Animations

We teamed up with local production agency WoodWork to develop a fully flexible graphical toolkit which would be used throughout the campaign to bring personality and identity to each of the stories in the cities.