Heineken Modular Display

Heineken presented us with the challenge of devising creative ways to disrupt the shopper journey.

From the pool of 20 ideas we pitched, my modular display concept was selected and developed by their product designers. The concept was unveiled during Heineken Commerce Week for their global markets.

ROLE: Designer
AGENCY: Iris
CLIENT: Heineken

Product Film launched at Heineken commerce week

Concept

Modular cubes offer versatility, enabling point-of-sale (POS) units of varying sizes. The metal frames enable the cubes to be updated with campaign graphics, significantly reducing disposable materials compared to traditional display units.

Additionally, the cubes can be integrated with other promotional items like a Gift with Purchase or a branded fridge.

Local markets can leverage augmented reality (AR) for demonstrating functionality to store managers and customising their orders.