adidas Holiday FW24/SS25

We all crave connection, especially during the Holiday season. It’s about being part of something bigger, feeling that sense of community whenever we pull on our team’s jersey to watch the game with friends, dress up for a hometown reunion, or hit a new running PB in our fresh kicks.

That's why this year we focused on what counts: the people we share these moments with and the passions that bring us closer. Because it’s never just about the clothes – it’s about the stories we create while wearing them.

ROLE: Senior Art Director
AGENCY: TBWA\X
CLIENT: adidas EU & Commercial

The Holiday Narrative

FW24_SS25_Holiday-BOA-Narrative

Digital executions

FW24_SS25_Holiday-BOA-Banner_Hero
FW24_SS25_Holiday-BOA-Drop_Cards
HOLIDAY_SS25_GLOBAL_ORI_FULLB_ADULTS_0281-FINAL-RGB-1
HOLIDAY_FW24_GLOBAL_ORI_TRIP_ADULTS_0978-FINAL-RGB-1536×1024
HOLIDAY_FW24_GLOBAL_ORI_FULLB_ADULTS_0044-FINAL-RGB-1536×1024
HOLIDAY_FW24_GLOBAL_ORI_TRIP_ADULTS_0621-FINAL-RGB-1536×1024
HOLIDAY_FW24_GLOBAL_ORI_FULLB_MIXED_1977-B_v2-FINAL-RGB-2048×1257
HOLIDAY_FW24_GLOBAL_ORI_TRIP_KIDS_3221-FINAL-RGB
HOLIDAY_FW24_GLOBAL_ORI_TRIP_KIDS_2946-FINAL-RGB-768×512
HOLIDAY_SS25_GLOBAL_ORI_RS_TRIP_ADULTS_0086-B-FINAL-RGB-1536×1025
HOLIDAY_SS25_GLOBAL_ORI_RS_TRIP_KIDS_1636-FINAL-RGB-2048×1366
HOLIDAY_SS25_GLOBAL_ORI_RS_TRIP_MIXED_0606-FINAL-RGB-1536×1024
HOLIDAY_SS25_GLOBAL_ORI_RS_TRIP_ADULTS_0007-FINAL-RGB-1536×1025
HOLIDAY_SS25_EU_ORI_FTW_JUNIOR_MIXED_0126-FINAL-sRGB
HOLIDAY_SS25_GLOBAL_SPW_FULLB_MIXED_0042-FINAL-RGB-2048×1366
HOLIDAY_SS25_GLOBAL_SPW_TRIP_MIXED_0243-FINAL-RGB-1536×1024
HOLIDAY_SS25_GLOBAL_SPW_TRIP_KIDS_0141-FINAL-RGB
HOLIDAY_FW24_SS25_EU_XCAT_LIFESTYLE_ADULT_0037-FINAL-RGB-1
HOLIDAY_FW24_SS25_GLOBAL_XCAT_FULLB_MIXED_0075-FINAL-RGB-1536×1024
HOLIDAY_FW24_SS25_GLOBAL_XCAT_TRIP_MIXED_0038-FINAL-RGB-1536×1024
HOLIDAY_FW24_GLOBAL_SPW_FULLB_KIDS_0102-FINAL-RGB-1024×683
HOLIDAY_SS25_GLOBAL_SPW_RS_TRIP_ADULTS_0225-FINAL-RGB-1024×683
HOLIDAY_SS25_GLOBAL_SPW_RS_TRIP_ADULTS_0437-FINAL-RGB-2048×1366

Retail execution






FW24_SS25_Holiday-BOA-Window
FW24_SS25_Holiday-BOA-Launch_Zone

Team

Creative Director: Theo von Aspern
Art Director: Eveline Johnson
Producers: Sansan Krijgsveld & Olinda da Achada
Project Management: Lauren Scott & Alex Aikman
Production Agency: April/May
Photographer: Will Douglas
Stylist: Natalie Roar

Selected Works

adiClub Days SS/FW25Visual Identity & Toolkit

"Ask Me How It Works" Book MerchMerch Design

adidas Holiday FW24/SS25Global & EU Digital Campaign

Nike Styling Ethos SP24VMS Trend, Styling & Hype Film

Forum SS22Global Digital Campaign

adidas Terra LoveDigital DTC Campaign

For the Mountains FW21Global Digital Campaign

Mobilise Campfire RolloutSocial Campaign

Bloem & MoiBrand Identity

Desperados PlayBTL Activation

Heineken Modular DisplayRetail Concept

OK GooglePress Launch Event

©   2026   Jessica Walker

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