"Ask Me How it Works" Merch

Merch design and strategy for the "Ask Me How it Works" book launch. I developed a focused suite of merchandise, including a reflective journal, t-shirts, undies, and sticker packs.

The designs are a sophisticated take on the book cover art, optimising for production specs and enhancing the author’s brand visibility. The project covered concept development through to final print preparation.

ROLE: Designer
AGENCY: N/A (independent)
CLIENT: Deepa Paul

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Team

Copywriter: Deepa Paul
Photographer: Conor Vella

Selected Works

adiClub Days SS/FW25Visual Identity & Toolkit

"Ask Me How It Works" Book MerchMerch Design

adidas Holiday FW24/SS25Global & EU Digital Campaign

Nike Styling Ethos SP24VMS Trend, Styling & Hype Film

Forum SS22Global Digital Campaign

adidas Terra LoveDigital DTC Campaign

For the Mountains FW21Global Digital Campaign

Mobilise Campfire RolloutSocial Campaign

Bloem & MoiBrand Identity

Desperados PlayBTL Activation

Heineken Modular DisplayRetail Concept

OK GooglePress Launch Event

©   2026   Jessica Walker

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