Nike Styling Ethos SP24

Our goal was to elevate Nike’s Styling Ethos. Our approach was to go back to the roots – to get Nike’s in-store teams inspired by the trends for the upcoming season so that they would use it as their guideline to style their store and mannequins.

With the refreshed look and feel, we included styling tips and created a hype video.

ROLE: Art Director
AGENCY: Hatter
CLIENT: Nike

INSIGHT

We need to bridge the gap between the runway and mannequin.

IDEA

Include pop culture, street style, material, colour, object, environment and other references that are the source inspiration for the trend.

Hype Film

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Selected Works

adiClub Days SS/FW25Visual Identity & Toolkit

"Ask Me How It Works" Book MerchMerch Design

adidas Holiday FW24/SS25Global & EU Digital Campaign

Nike Styling Ethos SP24VMS Trend, Styling & Hype Film

Forum SS22Global Digital Campaign

adidas Terra LoveDigital DTC Campaign

For the Mountains FW21Global Digital Campaign

Mobilise Campfire RolloutSocial Campaign

Bloem & MoiBrand Identity

Desperados PlayBTL Activation

Heineken Modular DisplayRetail Concept

OK GooglePress Launch Event

©   2026   Jessica Walker

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